Harley-Davidson, Inc.
Description
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
About
Earnings
| Date | Estimate EPS | Actual EPS | Difference | % Surprise |
|---|---|---|---|---|
| Oct 22, 2025 | — | — | — | — |
| Jul 23, 2025 | — | — | — | — |
| Apr 23, 2025 | — | — | — | — |
| Feb 5, 2025 | -0.65 | — | — | — |
Earnings estimate
|
Next Quarter
(Mar 2025)
|
Next Year
(Dec 2025)
|
|||
|---|---|---|---|---|
| Number of analysts | — | 7 | — | 12 |
| Average estimate | — | 1.62 | — | 4.06 |
| Low estimate | — | 1.40 | — | 3.36 |
| High estimate | — | 1.94 | — | 4.64 |
| Last year EPS | — | 1.72 | — | 3.64 |
Growth estimates
Analyst Ratings
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| Jan 30, 2025 |
B of A Securities
Robert Ohmes
|
Maintains | Buy | ▼ Lowers $40 → $35 |
| Jan 23, 2025 |
Citigroup
James Hardiman
|
Maintains | Neutral | ▼ Lowers $34 → $31 |
| Jan 21, 2025 |
Morgan Stanley
Adam Jonas
|
Downgrade | Equal-Weight | ▼ Lowers $40 → $33 |
| Nov 7, 2024 |
UBS
Robin Farley
|
Maintains | Neutral | ▼ Lowers $40 → $35 |
| Oct 25, 2024 |
Citigroup
James Hardiman
|
Maintains | Neutral | ▼ Lowers $39 → $34 |
| Oct 15, 2024 |
B of A Securities
Robert Ohmes
|
Maintains | Buy | ▼ Lowers $50 → $45 |
| Oct 2, 2024 |
Baird
Craig Kennison
|
Downgrade | Neutral | ▼ Lowers $44 → $40 |
| Sep 19, 2024 |
Citigroup
James Hardiman
|
Maintains | Neutral | ▲ Raises $37 → $39 |
| Aug 23, 2024 |
UBS
Robin Farley
|
Maintains | Neutral | ▲ Raises $39 → $40 |
| Jul 26, 2024 |
Baird
Craig Kennison
|
Maintains | Outperform | ▲ Raises $40 → $44 |
| Jul 2, 2024 |
Baird
Craig Kennison
|
Maintains | Outperform | Maintains $40 |
| Jun 12, 2024 |
Citigroup
James Hardiman
|
Maintains | Neutral | ▼ Lowers $36 → $34 |
| Apr 26, 2024 |
BMO Capital
Gerrick Johnson
|
Maintains | Outperform | ▼ Lowers $50 → $45 |
| Apr 26, 2024 |
Morgan Stanley
Adam Jonas
|
Maintains | Overweight | ▲ Raises $50 → $51 |
| Apr 23, 2024 |
Morgan Stanley
Adam Jonas
|
Assumes | Overweight | Announces $50 |
| Apr 11, 2024 |
DA Davidson
Brandon Rolle
|
Maintains | Buy | ▲ Raises $42 → $49 |
| Apr 3, 2024 |
BMO Capital
Gerrick Johnson
|
Maintains | Outperform | ▲ Raises $45 → $50 |
| Mar 14, 2024 |
B of A Securities
Robert Ohmes
|
Maintains | Buy | ▲ Raises $50 → $55 |
| Mar 5, 2024 |
DA Davidson
Brandon Rolle
|
Reiterates | Buy | Maintains $42 |
| Feb 27, 2024 |
Citigroup
James Hardiman
|
Maintains | Neutral | ▲ Raises $36 → $37 |
| Feb 16, 2024 |
UBS
Robin Farley
|
Maintains | Neutral | ▲ Raises $29 → $39 |
| Feb 9, 2024 |
Baird
|
Maintains | Outperform | — |
| Dec 18, 2023 |
Citigroup
James Hardiman
|
Maintains | Neutral | ▲ Raises $33 → $36 |
| Oct 27, 2023 |
BMO Capital
Gerrick Johnson
|
Maintains | Outperform | ▼ Lowers $55 → $45 |
| Oct 10, 2023 |
Citigroup
James Hardiman
|
Maintains | Neutral | ▼ Lowers $35 → $33 |
| Sep 8, 2023 |
Citigroup
James Hardiman
|
Maintains | Neutral | ▼ Lowers $40 → $37 |
| Jul 31, 2023 |
BMO Capital
Gerrick Johnson
|
Maintains | Outperform | ▼ Lowers $57 → $55 |
| Jul 28, 2023 |
Baird
Craig Kennison
|
Maintains | Outperform | ▲ Raises $46 → $50 |
| Jul 21, 2023 |
DA Davidson
|
Upgrade | Buy | — |
| Jul 13, 2023 |
UBS
|
Maintains | Neutral | — |
Income statement
| 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|
| Fiscal date | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 |
| Total reported revenue | 5.84B | 5.76B | 5.34B | 4.05B | 5.36B |
| Cost of revenue | 3.65B | 3.62B | 3.44B | 2.68B | 3.44B |
| Gross profit | 2.18B | 2.13B | 1.90B | 1.37B | 1.92B |
| Operating expense | |||||
| Research & development | — | — | — | — | — |
| Selling general and admin | 1.18B | 1.08B | 1.05B | 1.05B | 1.20B |
| Other operating expenses | 227.16M | 145.13M | 25.05M | 181.87M | 134.54M |
| Operating income | 779.08M | 909.28M | 823.44M | 139.69M | 587.96M |
| Non operating interest income | |||||
| Income | — | — | — | — | — |
| Expense | 30.79M | 31.24M | 30.97M | 31.12M | 31.08M |
| Other income expense | 118.58M | 53.19M | 26.77M | -124.30M | 532,000 |
| Pretax income | 866.88M | 931.23M | 819.24M | -15.73M | 557.42M |
| Tax provision | 171.83M | 192.02M | 169.21M | -17.03M | 133.78M |
| Net income | 695.05M | 739.21M | 650.02M | 1.30M | 423.64M |
| Basic EPS | 4.96 | 5.01 | 4.23 | 0.01 | 2.70 |
| Diluted EPS | 4.87 | 4.96 | 4.19 | 0.01 | 2.68 |
| Basic average shares | 142.38M | 148.01M | 153.75M | 153.19M | 157.05M |
| Diluted average shares | 142.38M | 148.01M | 153.75M | 153.19M | 157.05M |
| EBITDA | 1.01B | 1.11B | 1.01B | 323.56M | 837.01M |
| Net income from continuing op. | 695.05M | 739.21M | 650.02M | 1.30M | 423.64M |
| Minority interests | 11.54M | 2.19M | — | — | — |
| Preferred stock dividends | — | — | — | — | — |
Balance sheet
| 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|
| Fiscal date | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 |
| Total assets | 12.14B | 11.49B | 11.05B | 12.01B | 10.53B |
| Current assets | |||||
| Cash | — | — | — | — | — |
| Cash equivalents | — | — | — | — | — |
| Cash and cash equivalents | 1.53B | 1.43B | 1.87B | 3.26B | 833.87M |
| Other short term investments | — | — | — | — | — |
| Accounts receivable | 2.38B | 2.03B | 1.65B | 1.65B | 2.53B |
| Other receivables | — | — | — | — | — |
| Inventory | 929.95M | 950.96M | 712.94M | 523.50M | 603.57M |
| Prepaid assets | — | — | — | — | — |
| Restricted cash | 104.64M | 135.42M | 128.94M | 131.64M | 64.55M |
| Assets held for sale | — | — | — | — | — |
| Hedging assets | — | — | — | — | — |
| Other current assets | 214.40M | 196.24M | 185.78M | 280.47M | 168.97M |
| Non current assets | |||||
| Properties | 69.65M | 43.93M | 49.63M | 45.20M | 61.62M |
| Land and improvements | 66.94M | 71.36M | 71.55M | 69.52M | 75.80M |
| Machinery furniture equipment | 2.21B | 2.21B | 2.36B | 2.34B | 2.36B |
| Construction in progress | 243.01M | 189.49M | 113.62M | 188.82M | 148.81M |
| Leases | — | — | — | — | — |
| Accumulated depreciation | -2.22B | -2.20B | -2.27B | -2.28B | -2.24B |
| Goodwill | 132.42M | 130.57M | 133.87M | 141.58M | 138.92M |
| Investment properties | — | — | — | — | — |
| Financial assets | — | — | — | — | — |
| Intangible assets | 7.03M | 6.39M | 7.51M | 9.63M | 10.60M |
| Investments and advances | — | — | — | — | — |
| Other non current assets | 5.69B | 5.62B | 5.31B | 5.20B | 5.29B |
| Total liabilities | 8.89B | 8.59B | 8.50B | 10.29B | 8.72B |
| Current liabilities | |||||
| Accounts payable | 349.16M | 378.00M | 374.98M | 290.90M | 294.38M |
| Accrued expenses | 553.79M | 509.37M | 526.68M | 448.38M | 518.60M |
| Short term debt | 2.15B | 2.47B | 2.31B | 3.07B | 2.34B |
| Deferred revenue | 23.36M | 17.62M | 18.29M | 18.07M | — |
| Tax payable | 38.22M | 51.73M | 34.28M | 24.24M | 29.87M |
| Pensions | — | — | — | — | — |
| Other current liabilities | 266.12M | 105.73M | 74.51M | 105.49M | 13.93M |
| Non current liabilities | |||||
| Long term debt | 5.04B | 4.48B | 4.63B | 5.96B | 5.17B |
| Provision for risks and charges | — | — | — | — | — |
| Deferred liabilities | 33.51M | 29.53M | 9.26M | 8.61M | 8.14M |
| Derivative product liabilities | — | — | — | — | — |
| Other non current liabilities | 368.28M | 470.45M | 424.84M | 220.00M | 221.33M |
| Shareholders equity | |||||
| Common stock | 1.71M | 1.70M | 1.69M | 1.69M | 1.83M |
| Retained earnings | 3.10B | 2.49B | 1.84B | 1.28B | 2.19B |
| Other shareholders equity | -304.96M | -341.93M | -240.92M | -483.42M | -536.95M |
| Total shareholders equity | 3.25B | 2.91B | 2.55B | 1.72B | 1.80B |
| Additional paid in capital | 1.75B | 1.69B | 1.55B | 1.51B | 1.49B |
| Treasury stock | 1.30B | 935.06M | 596.96M | 588.01M | 1.35B |
| Minority interest | -513,000 | 3.29M | — | — | — |
Cash flow statement
| 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 | 1996 | 1995 | 1994 | 1993 | 1992 | 1991 | 1990 | 1989 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||||||||||||||||||||||
| Net Income | 695.05M | 739.21M | 650.02M | 1.30M | 423.64M | 531.45M | 521.76M | 692.16M | 752.21M | 844.61M | 733.99M | 623.93M | 548.08M | 259.67M | 70.64M | 684.24M | 933.84M | 1.04B | 959.60M | 889.77M | 760.93M | 580.22M | 437.75M | 347.71M | 267.20M | 213.50M | 174.10M | 166.00M | 112.50M | 104.30M | 18.40M | 54.20M | 37.00M | 38.30M | 36.20M |
| Depreciation | 158.11M | 151.94M | 165.19M | 185.72M | 232.54M | 264.86M | 222.19M | 209.56M | 198.07M | 179.30M | 167.07M | 168.98M | 180.41M | 255.17M | 246.34M | 220.76M | 204.17M | 213.77M | 205.71M | 214.11M | 196.92M | 175.78M | 153.06M | 133.35M | 113.80M | 87.40M | 70.20M | 55.30M | 42.30M | 36.90M | 57.00M | 29.40M | 22.60M | 22.40M | 20.00M |
| Deferred Taxes | -30.06M | -15.94M | -7.67M | -44.08M | 21.55M | -33.98M | 50.86M | -165,000 | -16.48M | -7.62M | 52.58M | 128.45M | 87.87M | -17.59M | 6.93M | -46.73M | -60.53M | -39.77M | 48.17M | -41.31M | 42.11M | 38.56M | -3.54M | 1.36M | 11.40M | 1.20M | 2.70M | -8.50M | -6.30M | -11.10M | — | -1.00M | -3.00M | -6.40M | 800,000 |
| Stock-Based Compensation | 82.90M | 54.35M | 42.16M | 23.49M | 33.73M | 35.54M | 32.49M | 32.34M | 29.43M | 37.93M | 41.24M | 40.82M | 38.19M | 30.43M | 17.58M | 24.47M | 20.97M | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Other Non-Cash Items | -334.97M | -115.95M | 161.81M | 606.90M | 69.31M | 60.15M | 71.41M | 29.98M | -18.03M | 18.45M | -70.25M | -154.32M | -148.12M | 192.71M | 240.35M | 44.35M | -2.68B | 80.14M | -183.74M | 108.97M | — | — | — | — | 12.50M | -2.80M | 53.10M | -6.10M | 12.20M | -61.80M | — | -5.10M | -100,000 | -500,000 | -3.20M |
| Accounts Receivable | -11.78M | -81.97M | -40.15M | 135.08M | 33.78M | 9.92M | -19.46M | -47.42M | -16.71M | -12.32M | -37.00M | -13.69M | 48.08M | 12.99M | 5.45M | -4.44M | -46.13M | -39.80M | -27.81M | -31.51M | -58.51M | 10.15M | -20.53M | 8.05M | — | — | — | — | — | — | — | -21.70M | -19.60M | -6.30M | -2.70M |
| Accounts Payable | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Other Assets & Liabilities | 7.53M | -310.94M | -202.57M | 91.92M | -99.92M | -1.09M | -44.79M | 50.50M | -136.08M | -52.87M | -50.85M | 10.89M | -91.86M | -19.28M | 159.15M | 38.93M | -50.54M | -55.06M | -16.26M | -21.43M | 10.43M | -37.04M | 88.58M | 31.04M | — | — | — | — | — | — | -15.80M | 11.40M | 1.00M | -22.90M | 3.30M |
| Operating Cash Flow | 566.78M | 420.72M | 768.79M | 1.00B | 714.62M | 866.85M | 834.46M | 966.95M | 792.41M | 1.01B | 836.79M | 805.05M | 662.65M | 714.10M | 746.44M | 961.57M | -1.68B | 1.20B | 985.67M | 1.12B | 951.87M | 767.66M | 655.31M | 521.52M | 404.90M | 299.30M | 300.10M | 206.70M | 160.70M | 68.30M | 59.60M | 67.20M | 37.90M | 24.60M | 54.40M |
| Investing Activities | |||||||||||||||||||||||||||||||||||
| Capital Expenditures | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | -242.11M | -219.60M | -198.39M | -213.55M | -227.23M | -323.87M | -290.38M | -33.47M | -165.80M | -182.80M | -186.20M | -178.80M | -113.00M | -94.70M | -65.60M | -47.20M | -47.80M | -38.40M | -4.10M |
| Net Intangibles | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Net Acquisitions | — | — | — | — | -7.00M | — | — | — | -59.91M | — | — | — | — | — | — | -95.55M | — | — | — | — | — | — | -1.87M | -18.78M | — | — | — | — | — | — | — | — | — | — | — |
| Purchase of Investments | — | — | — | — | — | -10.01M | — | — | — | — | -5.00M | -4.99M | -142.65M | -184.37M | -39.69M | — | -981.97M | -970.94M | -1.35B | -1.09B | -1.14B | -1.51B | -247.99M | — | — | -2.30M | -1.50M | — | — | — | — | — | — | — | — |
| Sale of Investments | — | — | — | — | 10.01M | — | 6.92M | 40.01M | 11.51M | 41.01M | 40.11M | 23.30M | 130.12M | 84.22M | — | 2.54M | 1.61B | 1.22B | 1.78B | 742.28M | 1.15B | 1.19B | 51.98M | — | — | — | — | — | — | — | — | — | — | — | — |
| Investing Cash Flow | -304.90M | -621.34M | -339.27M | 64.27M | -323.68M | -448.75M | -356.17M | -136.47M | -655.87M | -512.33M | -360.55M | -72.31M | 125.49M | 316.28M | -746.74M | -161.47M | 391.21M | -35.26M | 193.84M | -577.99M | -484.66M | -1.02B | -771.51M | -170.89M | -299.60M | -340.20M | -406.50M | -213.80M | -185.00M | -96.60M | -67.00M | -50.00M | -48.50M | -40.00M | -6.90M |
| Financing Activities | |||||||||||||||||||||||||||||||||||
| Long-Term Debt Issuance | 2.49B | 2.32B | 1.17B | 3.46B | 2.22B | 2.10B | 1.58B | 1.26B | 2.62B | 1.92B | 735.97M | 1.96B | 1.53B | 598.19M | 3.50B | 1.75B | 398.14M | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Long-Term Debt Payments | -2.49B | -2.70B | -3.26B | -2.76B | -2.58B | -1.48B | -1.42B | -1.19B | -1.69B | -1.74B | -947.01M | -2.60B | -1.81B | -2.48B | -1.86B | 90.00M | -46.25M | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Other Financing Charges | 131.80M | 138.69M | 212.60M | 80.04M | 3.59M | — | 8.46M | 2.25M | 14.88M | 34.30M | 63.10M | 54.71M | 65.54M | 81.42M | -167.50M | 320,000 | 3.07M | 18.93M | 6.07M | — | — | — | — | — | — | 100,000 | — | — | 6.60M | 100,000 | 200,000 | -100,000 | — | -1.90M | — |
| Financing Cash Flow | -412.02M | -504.89M | -2.41B | 1.06B | -1.59B | -153.64M | -340.35M | -793.67M | -374.24M | -573.88M | -443.78M | -1.78B | -308.94M | -1.86B | 3.02B | 2.54B | -1.08B | -1.13B | -1.19B | -621.19M | -143.49M | -85.59M | -118.14M | -141.48M | -132.70M | -15.50M | -8.20M | 2.90M | -44.30M | 1.60M | 1.10M | 8.20M | — | -1.90M | — |
| Other Cash Details | |||||||||||||||||||||||||||||||||||
| End Cash Position | 1.65B | 1.58B | 2.03B | 3.41B | 905.37M | 1.26B | 746.21M | 827.13M | 722.21M | 906.68M | 1.07B | 1.07B | 1.53B | 1.02B | 1.63B | 568.89M | 402.85M | 238.40M | 140.98M | 275.16M | 812.45M | 280.93M | 439.44M | 419.74M | 183.40M | 165.20M | 147.50M | — | — | — | — | — | — | — | — |
| Income Tax Paid | 237.66M | 244.37M | 155.58M | 30.68M | — | — | — | — | — | — | — | — | 84.98M | — | 123.23M | 414.00M | 568.82M | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Interest Paid | 290.47M | 231.65M | 191.66M | 245.96M | — | — | — | — | — | — | — | — | 251.34M | — | 336.45M | 128.01M | 81.47M | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Free Cash Flow | 547.48M | 396.79M | 855.52M | 1.05B | 686.83M | 992.41M | 798.77M | 918.08M | 840.14M | 914.36M | 768.77M | 612.46M | 696.26M | 921.50M | 420.96M | -912.02M | 556.03M | 542.18M | 764.23M | 622.28M | 708.32M | 455.68M | 466.43M | 361.73M | 250.30M | 135.30M | 123.50M | 49.50M | 56.10M | -13.90M | 30.60M | 40.70M | 2.20M | 8.10M | 37.50M |
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